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How do students identify the courses that will best prepare them for the jobs they want to do? How do employers identify and target the graduates with the right skills? The key to answering both these questions lies in communication: communicating what is of value. Recruiting strongly and supporting students in achieving strong outcomes in the labour market can be joined up in marketing strategy that communicates that connection between the course and destinations clearly.
In this webinar, we look at how courses are described to prospective students and how that aligns with destinations in the labour market. The sector’s focus has traditionally been on course titles, but how well defined are they in marketing communications? What parallels and distinctions can we draw from the way jobs are described in the communications that will be targeted at your graduates as they enter the workplace?
Presented by Richard Hewitt, Director of Higher Education, Emsi UK
Over the years we have heard a lot of talk about ‘skills gaps’ but we have heard relatively little on what qualifies as a genuine ‘skills gap’. We know that being able to identify a potential mismatch between the skills that employers are seeking, and the skills that job seekers possess is a key factor in regards to economic recovery and productivity.
In this webinar we will be exploring the definition of ‘skills gaps’ and also identifying practical ways that insight drawn from our Analyst tool can be applied to help organisations better understand this issue.
Presented by Will Cookson, Emsi's Director, Economic Development
In our previous webinar, we demonstrated how the Green Economy can be defined in labour market terms, giving particular attention to the methodology we have used to identify over 350 current job titles connected to things like conservation, environment, energy efficiency, recycling, renewable energy, solar power, sustainability and water/wastewater.
In this follow up webinar, we’ll be digging deeper into this data, to show you how it can be used to understand employer demand for green jobs in local economies, and the skills employers are looking for. Join us for this important and timely topic, along with details of our free report on the Green Economy for your area.
Presented by Emsi's Managing Director, Andy Durman, and Senior Economist, Duncan Brown.
We have recently launched a revamped Career Coach to take in to account young people's ambitions and strengths and matching this to labour market reality.In this webinar, we will be walking you through the student journey on Career Coach as well as showing you how you can utilise the new functionality.
The updated design now offers a hugely improved user experience, including: