Build a Robust, Targeted Employer Engagement Strategy.

Better engagement between universities and business has become crucial in recent years. But are you maximising the opportunities that exist? We can help you with this.

The Challenge of Strategic Engagement With Employers.

Employer engagement is an area of increasing strategic importance to universities, particularly in relation to the skills required of the future workforce. But how can you know which employers to target? Our aim is to give you the insight that will help you identify the employers that you should be prioritising in your engagement.

How can we Help You?

The importance of universities to industry, particularly in terms of supplying in-demand graduate skills, is widely recognised as being crucial to increasing local and national productivity and prosperity. Yet in order to be truly effective, your university needs to ensure it is speaking to and working with the right employers.

Through our granular data for your region and beyond, we can help you hone in on those sectors that are projected to see growth, as well as offering detailed insight on their skills needs, thereby giving you an evidence-based and methodical approach to prioritising which employers to approach, as well as insight on their needs.

How Can Our Data Solve Your Challenges?

Our data can be brought to bear to solve a number of challenges your university may be trying to solve across multiple teams involved in employer engagement.

Degree Apprenticeships

Our insight can help your university maximise its existing degree apprenticeship offer by identifying those employers who are most likely to need what you are offering, as well as enabling you to assess employer demand for new programmes.

CPD/Short Courses

Through our detailed data on industries, occupations and skills, your institution can identify those parts of the country with growth and skills characteristics which align with your existing programmes, therefore enabling a targeted approach to expansion into specific geographies.

Work Placements

Through our data, your employer engagement team can identify regional industries which employ occupations related to your courses. This means that instead of adopting a "phone list" approach to prospecting, they can create a far more targeted list of potential employers for placements.

How Do We Deliver Our Labour Market Insight to You?

We have a number of solutions to help you develop a more strategic and targeted approach to your employer engagement.


Our online data tool, Analyst, is an easy-to-use platform that gives you instant access to key intelligence on jobs, skills and industries, at all geographical levels including national, Government Office Region, LEP and even Local Authority. Tapping into our unique collection of multiple data sources, and Job Postings Analytics, Analyst enables you to very quickly assess the occupation and skills demands for key industries in your region, including which employers are looking to hire, the job roles they are looking to fill, and the higher-level skills they are asking for.


Unique challenges require unique solutions. By working with you to discuss the questions you need answering in relation to your employer engagement, we can offer you a fully customisable consulting experience that can help you understand a number of important issues, including: mapping out the connection between in-demand occupations in your area and your current courses; establishing the occupation demand of industries in your region; scoping out the skills needs of employers in sectors that your university specicifcally wants to target.


Our dataset is comprised of millions of datapoints, and these can be accessed through an API (Application Programming Interface). What this means is that you can have complete flexibility to use the data throughout your university however you wish. This could include integrating it into your Business Intelligence tools and CRMs, or perhaps creating a management dashboard for the university as a whole, or for specific faculties, which monitor labour market trends and projections in sectors and geographies that seen as areas of interest.

Let's Talk

We'd love to hear about how your university currently plans its strategic engagement and whether our insight might be able to help. Contact us and we will:

  • Listen

    We'll listen to the specific challenges you are facing as you attempt to maximise your employer engagement potential.

  • Discuss

    We'll talk you through our solutions and show how they can help you take a more methodical and strategic approach.

  • Deliver

    We'll deliver a solution and provide ongoing support to help you better prioritise and prepare for talking to employers.

By working with us you will haveā€¦

  • A solid basis upon which you can take a far more targeted approach to engaging local, regional or national businesses.

  • A better understanding of the occupation and skills needs of the businesses you are reaching out to.

  • Confidence to know that you are going into conversations with the right companies, armed with great insight.

Other Challenges we are Helping Universities With

We are currently working with universities across the country, providing solutions on a number of other challenges. Click on the appropriate box below to find out more.