The current funding environment means that colleges are having to work hard to increase student numbers, but with fewer resources. Your marketing efforts really need to resonate, therefore, and key to this is inspiring people with a vision of how your college can improve their career opportunities. Our aim is to help you achieve this, by offering you the insight and tools that enable you to show people a clear pathway from your courses to the careers they hope to do.
People go to your college for a number of different reasons, yet ultimately their decision usually comes down to this: will the course I'm thinking of doing help me get the career I want?
Our highly granular, local Labour Market Insight is mapped to your course areas, which means that we can show the link between your courses and jobs in your area. Through various intuitive tools, we can therefore help you inspire your prospective learners with a vision of how your college can be a stepping stone to their career. To find out more, download our free "5 Steps to Better Student Engagement" guide by clicking the button below.
We have a number of solutions to help you promote your college as a place where people can begin their career jouney.
The Web Portal maps your courses to related careers insight in your area, such as occupations, salaries, related jobs and transferrable skills, plus a 6, 30, or 60-question career assessment, CV builder and a link to local vacancies. Anyone searching for a course or career they are thinking of doing can therefore instantly see how your college can set them on the path to future success.
The API gives you the opportunity to integrate our localised careers insight throughout your website, so that it is fully incorporated into your own branding. Furthermore, because this data is linked to your courses, it gives you a powerful way for you to present an inspiring inspiring vision of how your college is able to help people achieve their career aspirations.
For those colleges who are unable to integrate the data into their website via the API, yet who still want the freedom to utilise it as part of their marketing and outreach campaigns, our Infographics Generator provides an easy way of doing this by enabling the creation of customised infographics, incorporating local occupation data into the college's branding and colour scheme.
Many colleges use our insight as part of their open days to show young people and their parents the link between their courses and possible careers.
The inclusion of job data and graphics in their prospectus is a highly effective way of inspiring people with a career vision, via their courses.
Our solutions are being used by colleges in their schools engagement to enthuse young people with the range of career options and related courses available to them.
We'd love to hear about the issues you are grappling with when it comes to promoting your college with an inspiring vision to encourage student recruitment. Contact us and we will:
We'll listen to the challenges you face in your marketing and outreach efforts to drive student recruitment.
We'll discuss how you can use our insight to inspire people with a careers vison that will encourage them to enrol.
We'll work with you to implement our solution and support you to help you get maximum return on your investment.
The means of engaging potential students by demonstrating a clear pathway to future career success through your courses.
The ability to inspire people by giving them a careers vision and showing how your college can help them realise it.
Confidence that your marketing and outreach activities are hitting the mark and likely to see a positive return on investment.
We are currently working with almost 100 colleges across the country, prodiving solutions to the following challenges. Click on the appropriate box below to find out more.