In a recent piece focusing on the Government’s Restart Scheme , we looked at a sector that has fared reasonably well during the last year of turmoil — Construction — using our data to identify changing employer demand in each of the 12 Contract Package Areas (CPA) since the start of 2020. In this piece, we’ll take a look at another sector, but this time one which has been hit much harder during the Lockdowns and associated restrictions — Hospitality — to see how demand has changed over the period, and where there might be some glimmers of light for the future.
Changing employer demand
We’ve begun by identifying the ten biggest employing occupations within the Hospitality sector, and have then used our Job Posting Analytics data to look at the percentage change in online employer job postings for these roles since January 2020. As you press the play button on the map below, you’ll see an initial growth in demand during February 2020, as employer hiring picked up after Christmas and the New Year, but in the months that follow there are large declines in demand across all 12 CPAs as the effects of the first Lockdown hit. Despite a small pick up from August to October in some areas (Wales, North West, and North East and Humber in particular), there was then further decline from November to February 2021, as the second and third Lockdowns again saw the closure of much of the sector. However, on a more hopeful note, March and April 2021 saw a definite uptick, with all but four areas (South Central, West Central, Home Counties and Greater Manchester) seeing some growth in postings when compared to January 2020, with Wales, the North East and Humber, and North West in particular seeing significant growth:
Looking at the ten occupations themselves, the heat map below shows the changing demand for each of them across the whole period, and across all 12 CPAs. With regard to occupations, the most noticeable trend is that demand for Publicans and managers of licensed premises has declined significantly across all areas bar one — South East and London, where it has grown by 66.7% — and it has been particularly acute in the North West, which has seen job postings for these roles decline by 78.9%. At the other end of the spectrum, demand for Waiters and Waitresses has increased across all but two CPAs, having picked up in the last couple of months, with growth in job postings particularly high in South East and London (up by 114.5% on January 2020), North West (104.1%), and Wales (87.1%).
Looking at the data from the perspective of the areas, we can see that Wales has fared better than all other areas, with only one occupation — Publicans and managers of licensed premises — showing a decline in job postings over the period.
Exploring compatible occupations
Finally, as the Restart Scheme is all about getting people back into work, we can think about how data can be used to identify jobs that are most compatible with those that people did before being made unemployed, so that they might get back into the workforce in a job that utilises their skills, or upskill quickly to fill any gaps in their knowledge.
The radar charts below look at the occupation within the Hospitality sector that has seen the biggest slump in demand — Publicans and managers of licensed premises — comparing it with four compatible occupations: Managers & directors in storage & warehousing; Residential, day & domiciliary care managers; Managers & directors in retail; and Customer service managers & supervisors. The charts compare ten of the most important knowledge competencies needed for these jobs, with the coloured parts representing knowledge gaps that Publicans may need to fill in order to do these jobs. This kind of data could prove invaluable to those organisations involved in the Restart Scheme, as they seek to redeploy people back into the workplace, often in different sectors and occupations than the one they were previously employed in:
The sort of data we’ve shown in this piece, plus much more, is available for each CPA via our Analyst tool. Contact us now for details.