The news that Channel 4 has chosen to open its new national headquarters in Leeds will of course have produced great joy in that city, as well as disappointment in Birmingham and Manchester. But whatever the differing reactions in the winning or losing cities, the fact that a good number of jobs in the media and broadcasting industry are to be moved outside the capital, where they are very heavily concentrated, is being welcomed by many, as this article suggests.
Before the selection of the winning city, we put out a short report looking at what relocation to the three shortlisted cities might mean, which you can download here. Now that Leeds has been chosen, we thought it would be a good time to revisit some of the data related to Leeds, including relevant occupations, job concentration, and the multiplier effect of adding 300 TV and broadcasting jobs.
In terms of relevant occupations, we can take a look at job numbers for the Television programming and broadcasting activities sector in Leeds, both inside and outside the industry. It is noticeable that Leeds has a large number of Programmers and software development professionals. However, as you can see, these are not so much to be found in Television programming and broadcasting activities, which employs just 20 people, but across other sectors where there are 4,236 people employed:
Unsurprisingly, given the large number of Programmers and software development professionals already noted, Leeds has a comparative advantage in this occupation compared to the nation as a whole (Location Quotient of 1.21). There are also very slight comparative advantages in Marketing associate professionals and Sales accounts and business development managers:
Jobs Multiplier From the Channel 4 Investment
Jobs multipliers differ from region to region, depending at least in part on the industrial mix in a particular area. Leeds has a particularly high jobs multiplier for television and broadcasting, which means that by adding 300 jobs in the sector, the Channel 4 move should lead to the creation of approximately the same number of jobs again throughout other sectors. In turn, this will lead to increased GVA of nearly £30 million:
We can help you understand industry and occupation concentrations, as well as jobs multipliers for your area. To find out more, contact us now.