Last year we introduced Job Postings Analytics (JPA) into our online data tool, Analyst, in order to give even more up-to-date insight on top of our existing Labour Market Insight (LMI). For our customers, this has given them the ability not only to delve into our structural data to better understand long-term demand and trends in their local labour market, but also the ability to identify regional metrics such as:
- Who is looking to hire?
- What jobs are they looking for?
- What hard and soft skills are they looking for?
However, one question that often arises, is how do we know which occupations and skills employers in our region struggle to hire? The good news is that Analyst can now help answer this question, with a new feature we’ve built into JPA — Job Postings Duration.
What this new facility does is measure the average length of time job adverts are posted, and compares this to the regional average for all jobs. What is particularly exciting is that this can be done for occupations, skills or companies, meaning that it is possible to not only identify the average length of time it is taking to fill a particular job, but also the average length of time it is taking to hire a certain skill, or the average time it is taking for a particular organisation to hire the positions they are looking to fill.
Here`s an example. The first image below shows job postings for Special needs education teaching professionals in the East of England from January 2016 to January 2018, whilst the image below that shows job postings for Telephonists in the same period. As you can see, the median posting duration for all occupations in the region is 15 days, whereas the average posting duration for Special needs education teaching professionals and Telephonists in the area was 25 days and 14 days respectively:
Although it would be wrong to draw any hard and fast conclusions from this data, what we can say is that it does help to give an indication of which jobs and skills employers are struggling to fill. In this case, it seems that employers looking for Special needs education teaching professionals are having to advertise these roles for longer than average vacancies, suggesting that it is more difficult to fill than other positions in the region.
For curriculum and portfolio planning teams this insight could prove especially useful in terms of identifying where the skills gaps in their region are. For employer engagement and apprenticeship teams the insight could prove particularly useful in establishing which employers are finding it hard to recruit, and therefore potential targets to speak with about apprenticeships.
For more information about how our Job Postings Analytics can help your organisation, check out our video below, or get in touch with us.