Having made the claim in Step 1 that young people go to college in order to increase their career prospects, and so colleges should concentrate more on marketing the link between their courses and careers, we anticipate the following objection: This sounds all very well, but how exactly are we supposed to accomplish this?
This is an entirely understandable point. In order to be in a position to explicitly make the connection between courses and careers, a college would need to have both a detailed understanding of how their courses actually relate to careers, and also the ability to be able to go through the exercise of mapping the one to the other. Given that most colleges simply don’t have the time or resources to do this, it’s hardly surprising to find that most institutions tend to promote themselves on the basis of their courses, rather than where those courses can lead to.
However, if the idea of mapping courses to careers seems a bit daunting, the good news is that it doesn’t have to be. And the reason we can say this is because we have already undertaken this mapping exercise ourselves. Specifically, we have:
● Developed a methodology, which allows us to map all courses across the Further Education sector to the occupation or occupations that they typically train for.
● Integrated this into our data which, because of its high granularity, means that we can not only map your college’s curriculum to careers at the national level, but also at the level of your region.
On a purely practical level, what this means is that you can very quickly make the link between your courses and potential careers in your area. And so any concerns you might have had about whether your college has the time, the resources and even the knowhow to map its entire curriculum to occupations is no longer a problem. It can be done, and it can be done quickly and simply.
But on a far more fundamental level, having this link between your courses and potential careers means that you have the potential to really promote your college’s Core Product, by showing young people how coming to your college can lead to them finding work in a sustainable career in their region.
However, linking courses to careers is really only one part of the story. In the second bullet point above, we mentioned that we can not only make this connection on a generic level, but we can do so in relation to occupations in your region. It is to this that we will turn to in Step 3.
If you’d like to speak to us about how we can link your courses to careers so that you can promote your Core Product, contact us now.