In Part 1 of this piece, we focused on how understanding the needs of regional employers is key for any university that really wants to develop a successful degree apprenticeship programme. We then went on to show how we have been working with Sheffield Hallam University (SHU) to help them achieve this, by creating a series of reports, which identified opportunities for degree apprenticeships in four key sectors.
In addition to this work with SHU, we have also been working with Birmingham City University (BCU) to help them better understand the potential for degree apprenticeships in their area. But whereas the approach taken by Sheffield Hallam was to start with sectors and investigate the opportunities that exist within them, BCU took more of a “blank page” approach, commissioning Emsi to look at the labour market in the West Midlands as a whole, and to identify potential opportunities for new degree apprenticeships.
The resulting report was a full degree apprenticeship market analysis of the West Midlands region, which contained the following:
- An overview of industries in the region, identifying the key sectors driving growth
- A workforce analysis, looking at demographic, unemployment and qualification levels in the region
- An identification of the occupations with the greatest potential for degree apprenticeships
Having identified certain occupations with degree apprenticeship potential, the report then took an in-depth look at four of these in turn. This included a demand profile, looking at the historic growth and projected trends for the occupation in comparison to the job market in the region as a whole; a supply profile, looking at the demographic and qualification make-up of the occupation in the region; an industry profile, identifying which sectors employ the role; and a recruitment profile, looking at where in the region the occupations are being employed, what actual job titles employers are looking for, and the hard and soft skills that are involved in the role.
In other words, the degree apprenticeship market analysis not only provided BCU with a
window on their regional labour market, but also an evidence-based assessment of the main
opportunities for developing degree apprenticeship programmes in the university region,
and a comprehensive breakdown of some of the best prospects.
As Resham Gill, the university’s Partnerships and Collaboration (Higher Apprenticeships) Manager commented:
“This report has really helped us to identify a number of areas where we can look to develop our offer. Having solid numbers, rather than educated guesses, means that we can now build a robust case for developing degree apprenticeships in a number of areas, and it also gives us the confidence that what we are proposing is very much needed in our region.”
You can download this full case study as a PDF by clicking here or on either of the images above. To find out how we can help your institution identify possible areas for degree apprenticeship development, email: firstname.lastname@example.org