In the previous snapshots looking at our new Job Postings Analytics data (JPA), we first saw how users can use the data to identify the different job titles that are being hired in their region, before going on to show how the data can also identify, with a high degree of granularity, the skills that are needed in those jobs (see here and here).
But this begs another question: who exactly is it that needs these skills? In this final teaser piece, we’re going to answer this question by looking at another powerful part of the data, which allows users to not only see who is looking to hire, but also what skills they are looking for. As employers are taking a greater driving seat in the education and economic development market, the need to understand this has never been higher.
So let’s pick a company that everyone has heard of and which most people probably use every day – Google — and ask the following questions: Where are they looking to hire? Who are they looking to hire? What skills they are looking for?
Looking at that first question, it probably won’t surprise you too much to see that London is by far and away their most significant area for hiring. However, it is noteworthy that there is also significant activity in other big cities, such as Manchester and Leeds, as well as some smaller ones, such as Chester and Hull:
So we can use JPA data to find out where Google are hiring, but even more interesting is to look at who they are looking to hire. As you would expect, the Top 10 jobs are choc full of programming-related jobs, but interestingly there are also high numbers of vacancies for jobs such as marketing managers and account managers. The reason for this is basically that advertising (through Google Adwords) is the biggest source of Google’s revenue:
Moving on, we can look at the final question, which relates to the skills that Google are actually looking for. In the table below, we look at the number of postings which mention a particular skill, and also the “relevance score”. This is the relevance of skills or certifications based on the filters that have been set in the data (i.e. in this case looking at Google), when compared to all available postings. So the higher the score, the more these skills or certifications occur in relation to Google than when compared to all other postings.
Much more could be said about our JPA data, but if you want to find out more, why not join our free webinar on 14th June:
Alternatively, if you have any questions about our JPA and how it might help your organisation, email us at firstname.lastname@example.org.