What do you get if you cross a generation of young people who desperately need better insight into the labour market in order to make informed career choices, with a system that is unable to provide them with it? The answer – and it’s no joke – is a labour market with huge skills gaps and a generation of young people that have little or no idea of the kinds of employment opportunities that really exist.
For the last few years Emsi has not only been highlighting this problem, but also working to alleviate it. For instance, our collaborative effort with City and Guilds last year – Great Expectations – drew attention to the huge mismatches between the career aspirations of young people and the realities of the labour market. We commented at the time that:
“It’s clear from this research that a new model for careers advice in the UK is needed. Instead of focusing on a young person’s likes and dislikes and suggesting a suitable career match, we believe a better model would match young people and their skills to relevant careers that do actually exist in the local or national jobs market.”
As for practical measures to tackle the issue, we have been working with a number of partners – including colleges, universities, LEPs and Local Authorities – helping them give people better insight into the realities of local and regional labour markets. However, we are fully conscious that we have so far only scratched the surface of the problem, and that we need to explore new and creative ways to share our insight to a wider audience.
Let’s start again.
What do you get if you cross a labour market intelligence company that is determined to bring better local and regional insight to a young generation who desperately need better insight, with Nick Newman, the man who founded Careersbox and National Careers Week, and who has spent more than two decades trying to bring better careers information to young people? The answer – and again it’s not a joke – is Zlinkster by Careersbox: a new and creative careers platform aimed specifically at Generation Z, and geared to helping them make better decisions.
Recognising the need for careers information to both better engage with and better inform today’s young people, Zlinkster provides engaging content which is driven by young people for young people. Alongside this, it incorporates Emsi’s localised labour market insights, connecting occupations profiles to future employment prospects. Above all, it presents an opportunity for young people to talk with employers and employer bodies about future careers, and at the same time enables those employers to engage with future talent.
Having spent nearly 25 years seeking better ways of connecting young people to the world of work, Nick Newman is convinced that Zlinkster has huge potential to solve the problems that have been the feature of careers advice in the UK. The founder of National Careers Week and winner of the UK Careers Champion Award commented:
“I am absolutely passionate about improving the life chances of young people by helping them create their own social capital, and put them in touch with employers. Zlinkster puts young people back in the driving seat of their own journey, and we help them to make the connection to employers, their brand, and their opportunities.”
Emsi’s Andy Durman is equally excited about the potential of this new service:
“Emsi has been working hard over the last few years to better connect young people and their skills with the needs of employers. However, working with Nick to create Zlinkster takes this to a whole new level. By putting our labour market insight directly into the hands of young people, by connecting them directly to employers, and by doing this on a platform that young people can relate to, we could see the aspirations of young people start to align much better with what’s really out there. In the long run, this is great news in terms of closing the skills gap that has plagued our economy.”
The Zlinkster website has just been pushed live, and we will be adding more content to it over the coming weeks. You can take a look at the new website here or by clicking on the images above.
If you would like to find out more about Zlinkster, contact Andy Durman at firstname.lastname@example.org