Towards the end of last year, we joined up with City & Guilds to produce the Great Expectations report, which looked at the career aspirations of young people across the country. The report was based on a YouGov survey of 14-19 year-olds and found, amongst other things, that there is a big mismatch between what young people want to do and the realities of the labour market.
The results presented in the report only scratched the surface of the entire survey, and so we have once more joined together with City & Guilds to take a further look at the results. Here are just some of the most important takeaways:
- British youngsters are aware of less than 1/5th of the 369 different occupations listed by the Government
- They are unfamiliar with a majority of well-paid roles, raising concerns that their career prospects will be impacted and that employers will struggle to find the skilled employees they need
- There was a significant amount of disparities across the UK. For instance, Welsh teens knew of just 15% of available jobs, compared to 25% in the South East
According to Kirstie Donnelly MBE, Managing Director of City & Guilds, the findings show the need for a new model for careers guidance:
“We are calling on Government to create a holistic new national careers advice model that provides young people across the UK with the information they need to match their talents, hopes and dreams with the reality of the jobs market. We can do this by giving everyone access to employers in schools, up to date labour market information so they know what skills are in demand from employers and finally destinations data detailing whether past students ended up in the career of their choice so that young people are able to make truly informed choices about their education.”
Kirstie’s assessment chimes with our own, as the quote we gave to accompany the press release shows:
“There were two very striking things about the occupations that were chosen by 14-19 year-olds in the survey. The first is that the oversubscribed occupations were the obvious jobs such as doctors, journalists, and computer programmers that most young people would be aware of. The second trend was that there were many well paid occupations that virtually nobody chose, such as property, housing and estate managers, and marketing. It is this mismatch between aspirations and reality that is the basic cause of the skills gap.
The solution is to give young people better information about the state of their local and regional labour market, including which positions are likely to be available in their area over the next few years, salary details, and which occupations are most similar to their aspirations, but where there are more likely to be jobs available. Put this information into the hands of young people, and you will start to see the skills gap close.”
You can read the full press release from City & Guilds here, and check out some of the coverage this piece got in the national (Telegraph, ITV, Business Reporter and FE News) and local media (Yorkshire Post, Wiltshire Times and Newcastle Evening Chronocle) media.
For more information on how Labour Market Information can be used to improve careers advice, email us at email@example.com