For regular visitors to the Emsi website, logging on this morning might well look seriously disorientating. Everything seems to have changed. What has happened?
Before coming on to that, let us reassure you that whilst some things have changed, the most important things have not. The heart of our mission is still to bring quality data to solve issues that hamper economic growth in this country, and our core values are still the same: Bless the Customer, Bless the Employee; Bless the Shareholder.
But what about the changes? There are two things that really stand out: The Emsi look and the Emsi focus.
The Emsi Look
Take a stroll through our website, and you will notice a number of big changes. The logo has changed. There are more photos. The layout is cleaner. The text is simpler. And we think that the whole look and feel is — for want of a better word — much, much cooler. Why have we done this?
One reason is simply that the old look was beginning to look a little dated, having remained essentially the same as when we first started bringing our data to clients in the UK. It was definitely high time for a change.
But much more than that, we wanted a look and a feel that really embodies all that Emsi is about, and which encompasses the experiences and expectations that people associate with us. This is why we have so many “people photos” at the top of the page — though we are a data company, ultimately our data helps organisations make the kinds of decisions that benefit people, communities and whole regions. This is why the look is clean and simple — though our data itself is vast and complex, we strive to deliver it in ways that are easy to navigate, and which provide simple answers to the questions our clients are trying to solve.
The Emsi Focus
By saying that the Emsi focus has changed, we don’t mean that there has been a directional change, but rather a sharpening of focus. Here’s what we mean.
Whilst the majority of our work prior to 2016 was focused in the Further Education sector, this year has seen us partner with an increasing number of universities and Independent Training Providers. In addition, we are also working with organisations involved in economic development, such as LEPs and Local Authorities, and more recently we have begun working with companies involved in the employment sector, as our recent case study looking at Remploy demonstrates.
However, the interesting thing is that the organisations and institutions in all three of these sectors — education, economic development, and employment — are essentially using the same data to solve their problems. So our partners in the education sector are using our data to better understand their economy, in order to align their courses to employer needs, and also to connect their students into sustainable careers. Our partners in the economic development sector are using our data to better understand their region, so that they can implement a strategy for growth which will really work, and which will help people in their area into the right jobs. Our partners in the employment sector are using our data to understand the talent landscape, so that they can focus their talent, engagement and recruitment strategies.
In actual fact, all three sectors are essentially trying to solve different parts of the same problem, which is how to achieve better and more sustainable economic growth. However, the problem we have observed is that despite having so many overlapping issues that could be better solved by working together, often there is a lack of communication, co-ordination and collaboration. The university doesn’t talk to the employers. The LEP doesn’t talk to the college. The Local Authority doesn’t talk to the employer support service provider. And so on.
We want to help fix that. We want all these stakeholders to be communicating better, co-ordinating more efficiently, and collaborating more effectively. We want this to happen because we are convinced that it is the key to increased productivity, higher employability and an end to the skills gap. And our experience of talking to people in all three of these sectors over the past year or so has convinced us of this: data is key to joining them all together.
The mission statement on our homepage sums this up:
“Our aim is to become a trusted partner to the education, economic development and employment sectors by helping connect them together through the common language of labour market data.”
This, in a nutshell, is what our new focus and our new look are all about. Data connecting education, economic development & employment together for mutual benefit, and for the stakeholders they serve. We hope you like it and look forward to hearing your feedback.
If you would like more information on how we are using data to connect these sectors together, email us at firstname.lastname@example.org.