Transforming the lives of disabled people has been at the heart of Remploy’s mission since it was founded more than 70 years ago. As the UK’s largest provider of disability employment, the organisation is currently helping over 2,500 businesses throughout the UK recruit and employ disabled people, and has supported over 100,000 disabled people into sustainable work in the last five years alone.
A key goal for the organisation is to help disabled people by “facilitating their access to sustainable employment and careers.” One of the most important factors in achieving this aim is in their ability to expand into new markets, both in geographies they currently operate in and in areas they do not yet have a presence in. Yet the desire to open up new markets begs two questions: which markets and where?
Exploring Data to Reveal New Opportunities
Successfully answering these questions depends to a large extent on being able to understand what the needs of employers are, and where the needs are greatest. By establishing which sectors are set to see growth, and where these sectors are, organisation’s can better shape their business at all operational levels and make good evidence-based decisions about where new opportunities might exist. It was for this reason that Remploy recently began partnering with Emsi to bring Labour Market Intelligence (LMI) into their business planning.
Emsi’s granular data gives users a window on the labour market, from the national level right down to Local Authority level, and from the most generic industry and occupation classifications (SIC and SOC 1) down to the most granular (SIC and SOC 4). For Remploy, access to this level of detail is enormously helpful in terms of making more informed business decisions about which sectors and areas they might look to target in the future.
Three Compelling Uses of LMI
The uses of LMI are multifaceted, and Remploy have already begun using it in a number of ways to improve their ability to help disabled people into sustainable employment. One of the most important of these ways involves delving into data for the local areas where their sites are situated, in order to ensure that these sites are really representing the communities they serve. According to their Director of Business Development, Ayden Sims:
“Using market data to understand the make-up of local communities allows us to make more informed decisions about current and future need, forge locally relevant partnerships and consider the development of new services that better support local people.”
Another application of LMI being used by Remploy is in bid-writing. One of the key areas that separates a successful from an unsuccessful bid is the ability to back up the application with real, hard data. By adding localised data on labour market trends and forecasts, Remploy have been able to demonstrate in their bids that they have a clear understanding of the employment needs of the areas in which they are bidding. As Ayden comments:
“We found this of particular relevance during the recent DWP ESF bidding activity, where we were able to layer this information over our already detailed knowledge of the areas we bid, in order to create truly bespoke delivery approaches and reflect the needs of the customer group in that geography.”
As you might expect, working with over 2,500 businesses means that Remploy place a heavy emphasis on employer engagement – both in the maintenance of existing relationships and in seeking out new ones. Once again, LMI is helping them achieve their goals, by firstly establishing which sectors are growing in an area, which in turn greatly simplifies the process of identifying which employers to target for engagement. According to Ayden:
“The access to LMI gives us the opportunity to pro-actively identify and work with employers in growing sectors, taking time to develop relationships that suit the market needs of our customers now, as well as planning for what our customers may need in 5 years.”
By using national, regional and local LMI to help shape their business decisions, Remploy looks set not only to expand in the coming years, but to do so in a way that really will help many more disabled people find sustainable employment and so transform their lives.
You can find out more about Remploy by visiting their homepage or by clicking here to find out details of how you can become a partner. To find out more about how Emsi can help you seek out new opportunities to grow your business, contact Andy Durman at email@example.com