In Part 1 of this case study, we looked at why Leeds City College see Emsi’s Analyst tool as a crucial part of their strategic vision, and then in Part 2 we looked at some of the specific ways they are using it as part of their outward-facing operations. In this piece we’ll be looking at some of the ways the College is using the tool as part of their internal strategy, with data informing and benefitting both staff and students.
The Business Development & Employer Engagement team have created an online data hub, which is intended to lead the curation of emerging national, regional and local intelligence relating to the supply of skills, employment, devolution, policy, and priority sectors. The hub, which uses data from Analyst, is accessible by all staff throughout the College and is updated daily by the Research & Bid Coordinator. All College directors also receive a monthly e-shot providing a brief account of the reports and publications that have been uploaded to the portal over the preceding month.
Key LMI Leads
Members of the College’s Business Development & Employer Engagement team have been appointed as key Labour Market Intelligence (LMI) leads and assigned to work with different departments throughout the College. Their role is to help faculty directors identify how LMI can support and enhance their specific operational and strategic planning activities. For instance, the Key LMI leads provide directors with:
- Continuous 1-1 support, advice and information regarding what Market Intelligence (MI) Analyst can provide, with a view to embedding MI across curriculum and service areas
- A quarterly 1-1 discussion to fill any knowledge gaps and identify emerging trends or developments, in order to put in place effective strategies and underpin future curriculum planning and programme design
- Quarterly e-updates regarding how other internal stakeholders and FE Colleges are using Analyst to share best practice and instigate additional internal use
Customised Faculty LMI Reports
Part of the role of the key LMI leads is to partner with faculty directors to inform the production of a quarterly curriculum/business report. The directors lead the discussions regarding their planning activities, with the Key LMI leads providing answers and information on how Analyst data can be used to underpin curriculum or business planning. As the process evolves, the quarterly 1:1 discussions will be used to assess impact, return on investment, lessons learned, successes and achievements, and this in turn will inform PR and evaluation activities.
Emerging Trends Reports
The Business Development & Employer Engagement team are intending to issue bi-monthly emerging trends reports, which will include an overview of key developments within the Leeds City Region labour market. Utilising key LMI from Analyst and other intelligence gathered by the Business Development & Employer Engagement Unit, the reports will cover areas such as inward investment, business growth, mergers and acquisitions, infrastructure plans and key developments concerning major employers, and priority sectors with links to recently published reports looking at skills, training and emerging workforce needs. According to the College’s Research and Bid Development Manager, Rachel Mather:
“The hope is that faculty directors will use this information to aid their understanding of the local labour market and shape future provision accordingly to meet projected and forecast needs.”
In addition to the customised faculty reports and emerging trends reports, the Business Development & Employer Engagement team are also intending to produce an annual LMI report for the whole College. The aim of the report will be to aid understanding of how the College is responding to the needs of the local labour market and will include:
- An analysis of labour market demand in the Leeds City Region compared to the output of students
- A curriculum audit/gap analysis comparing course-related sectors with occupations in the region
- Key recommendations
The uses of Analyst above are all geared towards supporting staff, yet there is also recognition in the College of the huge potential for supporting students with data. Through the Student Services team, the College aims to provide its students with key intelligence on a range of careers, including skills and competency requirements, projected earnings, and annual openings. Data from Analyst is set to inform discussions with students to ensure that significant career decisions are centred on tangible evidence and projected market demands.
In the final part of this case study, we will be looking at how the College has used data from Analyst to support a successful funding bid.
If you would like more information on how our data can help your college rise to its regional challenges, email us at email@example.com.