A PDF version of this case study can be downloaded here.
In recent years concerns have been raised about the quality of careers advice being provided by schools. To address these concerns, Hounslow Council have taken the initiative to pilot Find Your Career – a new career tool from Labour Market Information specialists, EMSI – which will provide a free, independent and consistent baseline of careers information to Hounslow residents across the borough to help address the issue of poor quality careers guidance.
Hounslow is the first council in the country to use Find Your Career and they are confident that it will help the borough’s residents and in particular young people make informed choices about their future careers.
Advising Hounslow Residents on Skills and Careers
To ensure the tool is relevant to young people and providers, Hounslow Council is working closely with a number of partners – especially local employers – to shape the direction of Find Your Career. This will enable relevant stakeholders to understand more about the local labour market and ensure Hounslow residents are advised on the skills needs of the borough and the in-demand careers in the local economy.
Find Your Career utilises EMSI’s renowned local-level occupational labour market data to bring a wealth of important information to those contemplating which career they might look to train for. Amongst other things, the tool enables users to see:
1. Current and forecasted employment trends for any occupation in their area
2. Information on earnings specific to their local area for any occupations
3. A list of alternative careers with similar skills
4. Potential careers based on a simple personality quiz
5. A CV builder which enables users to build a professional CV quickly and easily
Local, Relevant and Up-to-Date Information
For Susan Pieterse, the Council’s Job Brokerage Manager, the great value of Find Your Career is its ability to provide residents with local, relevant and up to date information on the labour market:
“Our aims are to ensure that local residents are better informed about the local labour market, so they can make informed decisions on their future career based on clear and easy to understand evidence. Residents who have used Find your Career have felt empowered as they have taken ownership of researching into careers themselves because the tool is so easy to use and accessible.”
According to Susan, Find Your Career has very quickly become a central part of the advice and guidance given to residents who are part of Hounslow Council’s job brokerage service, where residents can find out more information on a range of careers available to them locally.
A Critical Tool
To achieve their aim of getting this information in front of young people, the Council recently worked with Spark! Education Business Partnership to trial the new online tool in workshops as part of a Careers Day for year 10 pupils at Heston Community School, a specialist Visual Arts school. Andrew Dakers, Director at Spark! reflected:
“Find Your Career provides the underpinning Labour Market Information that Spark, careers advisers and ultimately young people need to make better life decisions. Uniquely it provides a local perspective on the job opportunities. We believe this will be an increasingly critical tool by robustly supporting in-school workshops exploring the labour market, as well as how to interpret and apply the information.”