Imagine trying to do the following ten years ago:
1. Find out which industries in your area are set to grow over the next five years and by how much they are likely to grow.
2. Find out where the jobs and therefore skills needs are likely to be within these growth industries.
3. Disseminate this information to people both inside and outside your organisation.
Three tasks, but how long would it have taken and how many resources would you have used?
Just getting your hands on the data would have been a mammoth task in itself, let alone sifting through it all, attempting to make sense of it, extrapolating trends, and then trying to find out which occupations were employed in these industries and how much they were set to grow. How confident do you think you would have been that the answers you arrived at were reasonably accurate?
It’s not hard to see that the whole process would have taken hundreds of man-hours, and no doubt plenty of “tearing the hair out.” But let’s say you somehow did manage to complete these tasks — and that is a big BUT — what if you had then wanted to disseminate this information to people inside and outside your organisation? No doubt it could be done, but “quick”, “easy” and “efficient” are not words that readily spring to mind!
Yet with the new social media functionality in Analyst, not only can tasks one and two be carried out accurately and with confidence, but the results can be disseminated widely at the click of a button, in a professional format, and with no need for any more hair loss! Here’s how:
1. Log on to Analyst and begin by setting the region you want to look at and the date parameters you want to compare
2. Go to the Economy tab at the top and then click on the Industries tab
3. Set the digit parameter on the right to 4-digit
4. Click on Change at the top of the table. This will bring the fastest growth industries to the top
5. Highlight the industry you want to look at
6. Click on the Actions dropdown and choose Industry Report
7. Scroll down and click on Staffing Patterns
8. Highlight the occupations you want to look at
9. Click on the Actions dropdown and choose Occupation Report
10. Towards the top right-hand corner of the screen are five functionality buttons. Choose the Share Full Report arrow
You will see a URL which links to a report that looks like this. You can then either share this on Twitter, Facebook or LinkedIn, or copy and paste the URL to an email and send around to colleagues or people outside your organisation. This functionality can be used for any report that you generate using Analyst.
Without this function, Analyst was a powerful tool that cut out the need to spend hundreds of hours gathering, sifting and making sense of the mass of data out there, but disseminating the information to others was still a problem. With this functionality, not only can you hone right in on the data you are looking for, but you can now share this with others, both inside your organisation and outside, in next to no time at all.