Perhaps the most obvious application of our Labour Market Information for the further education sector is in the area of curriculum planning. Access to the Labour Market Information (LMI) contained in Analyst gives colleges a window on the shape and direction of their local economy, allowing them to see the skills needs of local employers and so more closely align their courses to these needs.
However, in our efforts to help our customers get the most out of our tools, we want to share another idea with you. Back in 2013, EMSI began incorporating Equifax business data into Analyst. This is basically a UK-wide database of information on companies, including company names, addresses and numbers of employees, both within a locality and throughout the company as a whole.
Now what use is this? To answer this question, let’s just take a step back for a moment and examine how we get information out of Analyst. There are basically two routes that Analyst users can take to find out the relationship between industries and occupations. Route 1 goes like this:
- Start by choosing a particular industry, perhaps one that the college isn’t much involved in yet, or one that looks set to experience growth
- Run an industry report to give you the specifics of that industry in your area
- Run a staffing pattern. This will show you what occupations are employed within this industry
Route 2 is as follows:
- Start by choosing a particular occupation, perhaps one that the college runs courses for
- Run an occupation report to give you the specifics of that occupation in your area
- Run an inverse staffing pattern. This will show you which industries are employing that occupation
With these approaches the user ends up either knowing which occupations are employed within a specific industry, or which industries employ specific occupations. But this then begs the question: Who are the businesses within these industries that are employing these occupations? And more to the point, are there any opportunities to engage with them?
This is where the Equifax data comes into play. Incorporating Equifax business data into Analyst allows you to find out not just which occupations are employed within a certain industry, or which industries employ certain occupations, but also to see who the employers are within these industries, along with their contact details and how many people they employ in your area.
In other words, by using the Equifax data Analyst becomes not just a powerful tool for curriculum planning, but also a gateway to employer engagement. Learning from the LMI that particular industries have particular skills needs is one thing; having the names and addresses of the actual businesses that have those needs takes things to another level and opens up a whole host of new and exciting opportunities.
At a time when employer engagement is an increasingly hot topic in the FE sector, we hope that this simple solution will help you to effectively engage with employers, without having to spend hours and hours researching who the employers are that you need to be speaking to.
Equifax business data within Analyst is available on a subscription basis. For further details, contact Andy Durman at firstname.lastname@example.org