Bless the Customer —
We provide data and services that help people promote economic prosperity in their organizations and communities.
Our mission is not simply to sell our tools to organisations and then leave them to get on with it. Our aim is to partner with organisations, bringing our expertise as labour market information specialists to bear on issues they are having to deal with, helping them to solve the problems they encounter along the way using our data, in order that they might progress towards their overarching goals.
So the news that two colleges we are partnering with have just received improved Ofsted ratings is particularly pleasing to us. Our contribution to their success is of course just a small part of what they have done to improve their operations, but the fact that we have been able to play a part in helping people better understand the labour market they operate in, so that they can progress towards achieving their wider aims is a big deal for us as we seek to bless our customers.
We wrote about Brooklands College last December, commenting on how the college had undergone a remarkable transformation over the past few years as a new management team set about introducing a new vision to the college. This vision was largely driven by the implementing of robust systems and new processes, and this included an investment into three EMSI tools — a custom-built Market Assessment & Strategic Development Report, an Economic Impact Study and our careers and course promotion tool, Career Coach.
This investment was a big undertaking for the college, and even aside from everything else they have done to bring about improvement, it shows just how serious Brooklands is about becoming an institution of excellence for learners and for the local community. The Ofsted rating of “Good”, up from the previous rating of “Needing Improvement” is testament to the hard work the college has put in.
As far as our part in this is concerned, the Marketing Assessment & Strategic Development Report was commissioned by Brooklands in order to examine how well their curriculum offer aligned to the needs of the local labour market. This has clearly had a positive effect, with the Ofsted Report noting that, “Curriculum planning is good. The college offers a broad range of programmes and has taken steps to ensure that it is meeting the main needs of the local business community.”
Stoke-on-Trent college is another organisation that has clearly made great strides in recent years towards becoming an institution of excellence. The college mission statement includes the following goals:
- Achieving excellence
- Unleashing talent
- Changing lives
- Energising our communities and partners
- Securing our future
Such statements of intent can sometimes be just that — statements of intent — with no real strategy in place to achieve these aims. Stoke, however, like Brooklands is clearly serious about achieving the aims they have set for themselves, and equally clear is the fact that they have a strategy in place in order to hit them. One example of this is their investment into EMSI tools, with the purchase of our curriculum planning tool, Analyst, and an Economic Impact Study.
This investment is clearly paying dividends, with Ofsted noting that, “The college responds very well to the needs of learners, employers and the region. Its curriculum policy is aligned well with government strategy and informs teaching well. Each curriculum area reviews its provision against labour market information and the provision is wide ranging, well aligned to need and provides good opportunities for progression.”
Like Brooklands, Stoke achieved an overall rating of “Good” this time around, and so we would like to extend our congratulations to both colleges for their achievements. Like we say, our part in this is small, but we are just pleased that our tools are having a good effect, and that we are progressing towards our goal of blessing the customer.