Based in the Royal Borough of Greenwich in South London, Greenwich Community College is a medium sized further education college with 6 main centres located across the borough. The region has recently undergone large regeneration projects as a result of being a host borough for the 2012 Olympics and a key location for Crossrail, London’s new rail link.
Alec Brand, Head of Marketing at Greenwich Community College speaks about how the college have harnessed EMSI tools to support a range of innovative activities.
Career Coach has enabled over 5000 current and prospective students to map the courses they are studying or applying for to their career goals. The College has embedded the career coach ‘widget’ on each course page so that visitors can see their progression routes into employment once they have completed their course. This has proved to be a popular and powerful tool.
We have embedded Career Coach in our internal and external communications. Aspirational case studies in the college and print and social media platforms are branded with the Career Coach logo, whilst a link to Career Coach is displayed prominently on our website and on the student intranet.
The College has been using Analyst since 2011. The intelligence it provides has been invaluable, not only for promotional purposes, but also for course planning and strategy.
We provide the latest labour market intelligence in our prospectuses and advertising so that customers can see the jobs forecast in their particular industry and make an informed decision about their course and career choice.
The labour market intelligence provided by Analyst has also been incorporated into the college’s strategic plan and course planning process.
As a result of using the EMSI products, we have become more career focussed rather than course focussed in our marketing messages”.
It allows Senior Managers to plan and diversify their course offer to meet local industry needs.
Our new Passport to Careers offer in sports, fitness, travel and tourism was developed in response to the intelligence supplied by Analyst which showed a significant increase in jobs forecast for the sector.
As a result of using the EMSI products, we have become more career focussed rather than course focussed in our marketing messages.
Greenwich Community College