Career Coach has seen some good success in the United States. The following case study is one example of how colleges in the US have been using the product.
Montgomery College has nearly 60,000 learners on its three suburban Maryland campuses and through its Workforce Development & Continuing Education (WD&CE) program. The College has a huge reach in Montgomery County and the Washington, D.C. metropolitan area, with dozens of programs and offerings, but it hasn’t always been easy for College counsellors and curriculum staff to help students visualise the education they need to find a solid career.
That started to change last autumn when the College put Career Coach on the front page of its website.
Career Coach has helped MC market its courses, enhance its career and academic counselling and attract a full spectrum of potential learners from all age groups. Above all, though, the tool has given learners and college staff insight on the clear links between MC’s offerings and the careers available in the region.
“The key value and biggest strength of Career Coach is the ability to provide students, counsellors and the general public with clear educational pathways between our institutional offerings and occupations within the region,” said Kevin Long, senior planning and policy analyst at the College.
In a college-produced video about Career Coach, Kenneth Nelson, director of business & community for WD&CE, described the value of Career Coach this way: “Some students will be able to look at that particular tool, find out that not only the job that they’re seeking is one job, but they can also see other job opportunities. And when they look at those other job opportunities, it really gives them a lot of hope and energy to continue with their studies and do well in the jobs they will get.”
In addition, Kevin Long hopes to include local labour market data from Analyst, which he displays on an environmental scanning website, on the college’s Career Coach landing page. The additional data will help give information to prospective and current students on the occupations they’re interested in. As Kevin says, “Career Coach has given us a great start to raising the visibility of the full array of the college’s programmes and a means to leverage those programmes and services to meet local workforce training and educational needs.”
Read the expanded case study on our US blog.