Working with one of our newest Career Coach customers, Lakes College, EMSI explores how FE colleges can connect with potential and existing students to offer relevant and vibrant careers information and guidance that is aligned to the local economy.
Lakes College is situated in Workington, West Cumbria, and serves in the region of 2,500 students.
“There are a number of issues we needed Career Coach to address,” explains Jim Busher, Head of Student Support at the college. “Firstly, our catchment is primarily made up of students living in a fairly rural area of the country. In some parts of West Cumbria, public transport links are relatively poor. We wanted to be able to reach out and offer anyone interested in learning the same level of careers information and guidance as someone who comes into the college”.
“We also needed a system that was fully integrated into our website and branded in order to ‘hide the wiring’. We were looking for an online tool that was easy to use and navigate, with a behind-the-scenes administrative function that will enable us to track traffic and use”.
“This will help us demonstrate return on investment as we monitor visitors to the website, the amount of time spent browsing and the number of enquiries that convert to enrolments”.
Career Coach helps us make that key link between our courses and local careers”. — Jim Busher, Lakes College
“Finally, we needed to continue to make sure our provision matches employer and community demand. As a percentage, there are more people under the age of 24 in receipt of Job Seekers Allowance in West Cumbria than in the North West as a whole. We are working with a number of partners to address this, but view Career Coach as an extra resource to help us engage with those who, for whatever reason, are currently not in employment or education”.
“Additionally, whilst in recent years our students have viewed employment potential in terms of the nuclear sector we know that the wider engineering supply chain, construction trades and the expanding tourism and extreme sports sector in the Lakes are other areas of potential employment. We believe it is our duty to ensure the courses and qualifications we provide enable students of all ages to gainfully seek employment”.
“Career Coach helps us make that key link between our courses and local careers”.
What do we know about the changing jobs market across Cumbria? To help understand this, we used our labour market intelligence tool, Analyst, to explore some of the industries offering good job numbers and growth.
In the first instance, we identified the specialisms of the region, using the location quotient (LQ) function. An LQ score of greater than 1.0 indicates that the region’s employment profile is higher than the national average and thus identifies sectors of regional specialisation.
As can be seen from the following graph, the manufacturing sector is of greatest importance in West Cumbria, followed by agriculture, forestry, and fishing. The region is less reliant on the financial and insurance, information and communication, and real estate sectors.
|SIC Code||Description||2012 Jobs||2017 Jobs||% Change|
|Source: EMSI Covered Employment - 2012|
|2446||Processing of nuclear fuel||8,819||9,600||9%|
|3011||Building of ships and floating structures||4,660||5,276||13%|
|5621||Event catering activities||1,197||1,414||18%|
|4711||Retail sale in non-specialised stores with food, beverages or tobacco predominating||4,485||4,699||5%|
|7120||Technical testing and analysis||823||1,010||23%|
|7112||Engineering activities and related technical consultancy||1,682||1,864||11%|
|6920||Accounting, bookkeeping and auditing activities; tax consultancy||938||1,105||18%|
|4120||Construction of residential and non-residential buildings||1,121||1,282||14%|
|8110||Combined facilities support activities||611||768||26%|
|4520||Maintenance and repair of motor vehicles||977||1,090||12%|
|8531||General secondary education||2,146||2,248||5%|
|5629||Other food service activities||427||528||24%|
|8559||Other education n.e.c.||677||761||12%|
|8810||Social work activities without accommodation for the elderly and disabled||981||1,064||8%|
|7022||Business and other management consultancy activities||578||661||14%|
|1623||Manufacture of other builders' carpentry and joinery||401||479||19%|
|9311||Operation of sports facilities||591||663||12%|
|8899||Other social work activities without accommodation n.e.c.||1,973||2,042||3%|
Lakes College is placing labour market intelligence at the heart of key planning decisions to ensure that the college provides its local community with the best opportunity to follow successful and sustainable career paths.
For further information, contact:
Amanda Smallman, Business Development Manger, Midlands Region (0777 333 5501)
Jim Busher, Head of Student Support, Lakes College