Lee Parker describes the College’s use of Career Coach, and explains how it will form part of a mobile support service to potential students.
We bought Career Coach following feedback from students telling us they knew which career they wanted to follow, but didn’t know which course would enable them to reach their goal. After viewing the system, we saw an opportunity to make those links clear for students through an easy-to-operate system that offered full customisation, integration, and branding. We were aware of a gap in the local careers advice service, and we were keen to fill it.
With support from EMSI, we have developed two versions of Career Coach – one for existing students and one for external visitors. Our internal site can be used by students either on their own or as part of a wider discussion supported by a careers adviser. Students can identify progression opportunities and search for local job vacancies.
Our external interface enables potential students to browse our courses linked to a career, and view the upward or downward trends within that career and view potential earnings. We are able to maintain contact with visitors to our external version after their visit through their completion of a simple on-line form.
We have packaged the Career Coach software with a live chat function that enables further discussion, advice, and support. At advertised times during the week, potential students can use the system and simultaneously talk through their options by qualified members of staff online.
Additionally, we have secured a coach that has been refurbished to allow us to reach out to the community and take Career Coach to those who might not otherwise benefit from its service. Use of the coach will commence shortly, and target locations include schools on GCSE results day. Our part-time prospectus will also be added to the software, enabling us to engage with adult learners.
We launched Career Coach on 15th May 2012. In just over a month, 185 registrations had been made, with an average usage time of almost 12 minutes. This compares to the four minutes a visitor to our website will usually spend. Also in this short timeframe, 82 people had benefited from our live chat service, leading us to increase resourcing this function.
We will continue to market Career Coach through social media sites, our website, banners, and general marketing, and we foresee growing demand for its service.
For more on Career Coach, click here.